Logo design and brand development

Typeface is a brand-led creative agency. This means that the approach at Typeface aims to keep focus on the overall feel, message and tone of the client offering. Each piece of creative, whether it’s a logo, website or a brochure should feel on brand.

Typeface will guide you through a creative process that combines classic techniques with digital perfection. Typeface involves clients in the creative process because it doesn’t have to be dressed up, it’s already exciting.

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Archive for the ‘Brand’ Category

Business photography services from Typeface

Posted March 4, 2026 by typeface

Introducing Photography for
Businesses from Typeface

A strong brand is more than a logo. Its how a company presents itself at every touchpoint. From first click to first meeting, visual consistency shapes perception. Typeface has always focused on building brands with clarity and intent. Strategy, identity, graphic design and web development all work together to create a cohesive, enduring presence, and now photography joins as a natural extension to Typeface’ service.

Photography for businesses is now part of the Typeface offering. The goal is simple; to help companies move from brand strategy to launch with imagery that reflects who they are and how they operate.

No stock placeholders. No disconnected visuals. No compromise on quality. Just aligned, professional photography built around your brand.

Why photography matters

Most companies invest time and budget into branding and web design. Photography becomes an afterthought. Outdated headshots. Inconsistent lighting. Casual phone images. Generic stock photography that could belong to anyone, the result is a disconnect. It doesn’t highlight your employees and it doesn’t break through the noise of similar looking, equally presented companies.

When the visual language of your company website does not match the brand identity, credibility suffers. Potential clients notice when something feels off. They may not be able to name it, but they feel it.

Professional business photography does more than make a website look good. It builds trust. It communicates professionalism. It reinforces positioning and it shows the people behind the brand.

In a digital-first world, imagery often forms the first impression. Strong photography ensures that impression reflects the true quality of the business.

Professional headshots for PR Agency One

Photography built around your brand

Typeface approaches photography the same way it approaches branding and web development.

Every shoot is informed by:

The companies brand identity
Target audience
Website structure and layout
Marketing objectives
Desired perception
Real-world use

Whether your brand aims to feel premium, approachable, corporate, creative or technical, photography is planned accordingly. The outcome is cohesive. Photography that feels intentional; because it is.

Candid photography for PR Agency One

Corporate and Business Photography

Corporate photography goes beyond staged boardroom shots. It captures how a business operates, collaborates and delivers value.

This can include:

Team collaboration in real working environments
Leadership portraits in context
Workplace atmosphere
Behind-the-scenes processes
Brand storytelling imagery for marketing

For service-based businesses, professional photography adds depth to messaging. It shows expertise in action. It humanises the brand. It helps potential clients imagine working with the team.

For startups and growing companies, it establishes credibility early. Professional imagery signals seriousness and investment in quality.

For established organisations, refreshed photography ensures the brand remains current and aligned with its evolving identity.

Every image has a purpose. Hero banners, case studies, team pages, social content and proposals all benefit from having tailored visuals instead of generic placeholders.

Website Photography for Vistar Learning

Professional headshots

Headshots are often the most visible form of business photography. They appear on websites, LinkedIn profiles, press releases and internal communications.

Inconsistent headshots weaken brand presentation. Different backgrounds, lighting styles and framing can make a team look fragmented. Typeface provides consistent, on-brand headshots that present a unified image across the company.

Options include:

Executive portraits
Full team sessions
Individual profile images
Environmental headshots within the workplace
Studio-style portraits for a clean, minimal look

The aim is to capture personality while maintaining professionalism. People want to see who they are working with. Strong headshots create approachability without sacrificing authority.

Consistency builds trust. When every team member is presented in the same visual style, the brand feels organised and established.

Professional headshots for Pr Agency One

Photography designed for the web

Because Typeface develops websites, photography is planned with digital performance in mind.

Images are not simply delivered and left to fit wherever possible. They are considered in relation to layout, user experience and responsive design.

This includes:

Hero images designed for impact above the fold
Banner imagery that aligns with typography and colour systems
Cropping and composition suited to multiple screen sizes
Visual hierarchy that guides attention

Photography becomes part of the design system rather than a separate asset.

For businesses launching a new website, this integration saves time and reduces compromise. Instead of retrofitting stock imagery into a finished layout, the imagery supports the structure from the beginning.

The result is a website that feels complete and intentional.

Website Photography for Vistar Learning

A complete creative offering

Many businesses work with separate providers for branding, web development and photography. Each supplier may deliver quality work, but alignment can suffer; Typeface offers a streamlined approach.

Brand identity is developed with clear visual direction. The website is built to reflect that identity. Photography is then created to strengthen and complete the brand presence.

This approach offers several advantages:

Consistency across all touchpoints
Clear creative direction from start to finish
Efficient communication and decision-making
A cohesive brand experience for clients

Instead of coordinating multiple vendors, businesses can rely on a single creative partner that understands the full picture.

From concept to launch, your brand remains aligned.

The complete Brand experience

Typeface has always focused on building brands with intention. Photography completes that process. From strategy to identity to website, businesses can now present themselves with clarity at every level. No gaps. No visual inconsistencies. No reliance on stock imagery that doesn’t reflect reality. Just cohesive branding supported by professional, purpose-built imagery.

For businesses ready to elevate their positioning, business photography by Typeface is now available. Contact Typeface today.

Jurassic Park – A masterclass in branding perfection and the reason you should judge a book by its cover

Posted September 3, 2025 by typeface

Crichton is rarely subtle in his themes and texts. He’s a methodical author, who builds believable worlds and uses a ton of research and knowledge to do that.

Spielberg, on the other hand is an emotional architect. He knows how to connect with his audience on an empathetic level. He understands spectacle and he knows how coax our inner child out.

I feel that Jurassic Park the movie manages to communicate aspects of Crichton’s philosophy and themes perfectly, in a concise understandable way. It does that by dropping the audience in to its world, it doesn’t over explain things. It shows.

Yes scenarios were removed from the book for the movie. For the sake of hitting story beats and moving things along, some characters were blended together. As a fan of the book as well as the movie, it’s difficult to ignore Spielberg’s treatment of Gennaro, which was borderline criminal. But it’s also important to see the movie and book as completely separate texts.

We could talk about the second book, and how the author was reluctant to write a sequel. We could talk about the modern sequels and how they tease that satire of corporate over consumption, a lack of new ideas and fast fashion but don’t quite hit the mark. But instead let’s just talk about a graphic designer’s love for Jurassic Park in its context.

It’s 1994

I fell in love with Jurassic Park, like every other 12 year old because dinosaurs were cool. I feel it’s hard to explain just how cool dinosaurs were to a kid in the 80s, dinosaurs were fresh.

This was the first movie I watched multiple times at the cinema. I remember my Grandad taking me, and then my uncle, and visiting the little cinema in Wincanton on my own for the first time so I could see it again. Dinosaurs were cool, but this was something else. There was an undertone that I really enjoyed, it was a package, an experience. For two hours there was no question that this world existed, it was real and believable.

From a film perspective and at its core, Jurassic Park works for four reasons.

The story carries a moral philosophy and it contains that classic warning of man’s hubris. Who doesn’t love that?
We follow a group of innocents against an unstoppable natural disaster, but something entirely avoidable.
This is a classic horror film on par with Alien and The Thing. And we see it through the lens of Stephen Spielberg at his peak; he just gets it, he understands how to create movies for people. Movies that scare adults and children can lose themselves in.
Finally, it looks the part.

The scene that explains the phenomenon

“Before you even knew what you had, you patented it and packaged it and slapped it on a plastic lunchbox, and now you’re selling it, you want to sell it.”

Ian Malcolm, the audience’s cynical voice. If we see Jurassic Park’s spectacle and horror through Lex and Tim’s eyes, we question its morals through Ian’s. That’s what the recent Jurassic World movies have tried to communicate, and it’s where they’ve all fallen short because Jurassic Park is sincere in its on-site gift shop, its lunchboxes, its t-shirts, its branded Jeeps, its signage, its typography and its prime Chilean sea bass.

It was all there in the background, it brought you in to its world and that’s what sold the idea.

Put simply, Jurassic Park is branding perfection. It straddles the line of product placement and toy selling but it does it with a cheeky wink to its audience.

Come on, just look at that logo. No expense was spared.

That (damned) book cover

The Jurassic Park logo itself was a combination of the book cover designed by American graphic designer and book cover artist Chip Kidd in 1990 and designer Sandy Collora. Kidd is a prolific book cover designer, and a graphic design legend. Working for Alfred A. Knopf publishing house under the Penguin Random House umbrella, he’s designed thousands of book covers and has worked with authors such as Haruki Murakami, David Sedaris and Neil Gaiman. If you have a book shelf (and you should) then you have some of his work. Collora is no less prolific, having worked on Predator, the Crow, Dogma and Men in Black.

It’s hard to overstate how important the Jurassic Park logo is to the overall tone and feeling of the series. The idea that you shouldn’t judge a book by its cover is repeated a lot, but in the context of books that’s kind of the whole point. Books are sold on the strength of their imagery, nobody is taking a gamble in Waterstones on a random book unless it jumps off the shelves begging to be turned over.

The masterstroke for Jurassic Park was taking that image and using it to build out the visual side of the film. Production designer Rick Carter pulled together a coherent, believable aesthetic. Everything is branded in Jurassic Park and it all started with that perfect book cover from 1990.

A diegetic branding masterclass

Diegetic design in the context of movies is a design element or language that doesn’t just exist for the audience. It’s a living, breathing part of the world that characters are aware of and can interact with. Jurassic Park takes this further than most movies by having products on display to show its commercialisation of nature.

Design is an integral part of the Jurassic Park world. It doesn’t just exist as product to be purchased by excited moviegoers post-consumption; it’s something that the characters in the movie are aware of. The sinister undertone that no expense was spared is purely on a visual level, of course we the audience know that corners were cut, but not the things that mattered most to Hammond; presentation, visuals and experience.

Analyse the things you like and find out why you like them

Contrary to Jurassic Park’s core message, I do like to consume media. I enjoy rewatching too, to see what’s happening in the background or to interact with it again as I gain new context. it’s important that designers take notes from as many sources of media as possible.

Design knowledge comes as much from education as it does experience. Education is the foundation that teaches us how to interpret and learn, while experience is what shapes us; It’s what influences us and gives us perspective. As a media and film production student in the early 2000’s I was lucky to be exposed to media I wouldn’t have otherwise have looked for, it also gave me the tools to look at the things I loved and to understand why they resonated. As a professional graphic designer of over 20 years I constantly find myself looking at work outside the obvious design space to see why it clicks with me and to understand how it works using my context as a creative.

Starting a morally ambiguous dinosaur cloning park? I’m probably not the person for you, if you’re looking for coherency and brand thinking then you’ve come to the right place. Contact Typeface today.

Branding and website development for Vintners Lanes

Posted July 24, 2025 by typeface

As Typeface settles in to its 8th year I’ve found that many of the principles I started with have stuck. Some I still have to fight for and others, they just fit and a project just works. Vintners Lanes was one of those projects where the creative, the marketing and the team behind the venue all came together to make something really special.

I’ve worked with some great hospitality clients over the last 8 years. From website design, development and ongoing support for the likes of The Fighting Cocks, OLR Cafe and Bacchus in Kingston to branding and brand development for Tap Select, the Hangar and Urbanite Coffee. It’s been great to see clients grow and to join them on their journeys.

Recently Typeface finished a branding and website development project for Vintners Lanes, a boutique bowling alley with a very special creative vision in Greenwich, London.

Vintners Lanes

Starting with a blank slate is every graphic designers dream with a project like this. The team at Vintners built their 7-lane boutique bowling alley and bar from scratch and they had a vision for the end product. The brief? A cosy snapshot of Victoriana in an inspired space with a modern twist, this is classy stuff and Typeface was happy to oblige.

The logo

It was clear from the offset that the logo itself had to be hand drawn. While there are some great fonts out there that replicate the look and feel of modern Victorian design, I wanted this to feel like the evolution of an original handmade logo. Crisp and modern but with obvious heritage. To get to that point, you’re going to need to start with a hand drawn logo.

A huge inspiration for me as a graphic designer comes from hand drawn lettering. Subtle connectivity between the letters, a little flourish here, a deliberate mistake there. It all fits together to create something thats unmistakably human-made.

I worked in an off-license back in the late 90s while I was in college and one of the regulars was a classic sign writer. He’d spend 4 months of the year producing beautifully painted lettering for canal boats and the rest of the year day drinking. Probably not something to aim for but to me, he was a wizard.

With the Vintners lanes brand I took inspiration from canal boats, signwriting and old pre-billboard advertisements. That beautiful hand painted lettering that used to adorn the sides of corner shops, cheeky cigar advertisements. Throw in some Americana for good measure and you have a modern brand that screams heritage. A pastiche of Victorian style for the modern audience.

An online presence to match

Of course, Typeface doesn’t just produce branding for the physical space. Translating a physical brand in to the online space is somewhat of a speciality here and so Vintners Lanes benefits from a bespoke design and custom WordPress build. The Vintners Lanes website is easy to use, informative and helps to reinforce the brand outside its physical space. A bespoke WordPress build that showcases the Lanes’ extensive food and drinks menus, with an upcoming events system and targeted booking pages for private hire and parties. Visit the Vintners Lanes website here.

Award-winning design

Looking the part has been Typeface’s mantra since day one, so it’s no surprise that shortly after launching to an excited public response, Vintners Lanes went on to win the “Best in the World” award at the 40th Annual Bowling Centre Architecture and Design Awards. Read more about that on Time Out.

Working alongside hospitality experts and Typeface client IH Solutions, we’ve created menus, staff uniforms, print ads, screens and signage for Vintners Lanes. Each piece of creative has built on the Lanes brand, creating a brand language that screams heritage.

Complete brand and digital design for the hospitality sector, from menus to management systems. Typeface partners with clients like IH Solutions to deliver cohesive, end-to-end experiences.

Whether you’re launching a new venue or elevating an established brand, Typeface can design every touchpoint to reflect your identity and meet the demands of the modern hospitality landscape. From strategic branding and websites to point-of-sale design and operational tools, our collaborative work with partners like IH Solutions means everything works, and looks, as it should. Ready to create something your customers will remember? Contact Typeface today.

Branded Social Media Templates That Actually Work

Posted July 23, 2025 by typeface

Editable in PowerPoint, Photoshop, InDesign or Canva for LinkedIn, Facebook and Instagram

Social media should reflect your brand, not dilute it. If your team is building posts from scratch, relying on off-the-shelf Canva templates, or waiting on design help every time, it’s time to take control.

Branded templates give your team the structure, flexibility and clarity to create consistent content across platforms without compromising quality.

Typeface designs custom social media templates that work for your brand, your content, and the way your team actually operates. Here’s how.

Why Branded Templates Matter

A strong brand is built on consistency. But once content starts going out on LinkedIn, Facebook and Instagram, even the best brand guidelines can fall apart without the right tools in place.

Templates help solve this by:

Keeping every post visually consistent
Saving your team time and reducing bottlenecks
Empowering non-designers to create with confidence
Protecting the integrity of your brand identity

If your brand is active on social, templates aren’t optional; they’re essential.

Each Platform Has a Job to Do

Templates should support the kind of content your audience expects to see in each channel.

For company news, professional insights and thought leadership
Templates for quotes, stats, updates and announcements
Design tone: clear, minimal and professional

Facebook

For community, campaigns and content with a local feel
Templates for events, promotions, staff news
Design tone: warm, accessible and bold

Instagram

For visual storytelling and everyday brand moments
Templates for carousels, testimonials, features and behind-the-scenes
Design tone: high contrast, clean layouts, expressive typography

Choose a Format That Matches Your Workflow

Typeface creates templates in formats that suit your internal setup, from professional design tools to easy browser-based platforms.

PowerPoint

Great for internal comms or marketing teams without access to design software.

Photoshop

Best for in-house designers who need layered, high-quality control.

InDesign

Ideal for multi-panel carousels or structured, layout-driven posts.

Canva

Fast and accessible. Typeface builds locked templates so your team can edit content without drifting off-brand.

What Typeface Delivers

Every template pack is created specifically for your brand. Typeface works with your fonts, colours, tone and content strategy to build a suite of editable assets that are easy to use and visually consistent.

Each pack includes:

Platform-specific templates for LinkedIn, Facebook and Instagram
Files in PowerPoint, Photoshop, InDesign and/or Canva
Built-in brand styling: colour, typography, spacing and layout
Content prompts and notes on best use
Optional extras like Reels layouts, story posts or animated frames

This Is a Brand Asset, Not a Canva Shortcut

Typeface doesn’t build generic kits. These templates are structured tools that make your brand easier to work with, not more restrictive. The goal is to give your team the freedom to post regularly, without guesswork or off-brand design.

Whether you’re launching a campaign or just trying to post consistently, branded templates are a smart way to tighten up your content.

Ready to Make Your Social Content Stand Out?

Typeface designs custom template packs that match your brand and make your team faster, sharper and more consistent online.

Book a short call to talk through your social content needs, or reach out directly if you’re ready to get started. Let’s make your brand look better on social.

They’re guidelines, not rules

Posted June 2, 2025 by typeface

Typeface has two approaches to client brand guidelines. The first is a 1–2 page PDF explaining logo usage, font choices and colour palettes. Usually, this is adequate to maintain consistency between staff and serves as a reference document for external suppliers. Most branding projects will come with some form of this document.

The second, Brand Guidelines – note the capital letters – is a product. Brand Guidelines have a wider audience; they can be used as a tool to explain company ethos, ideals and tone. They can showcase the attention to detail that real brand thinking brings, and they can be used across the company as a handbook for staff and managers. Brand Guidelines are ego-driven, they’re aspirational: the company manifesto, manifest.

Brand guidelines aren’t set in stone. It’s important to understand them as context, especially as a graphic designer.

Often, I’ll work with clients who have their own brand guidelines. They will have worked with an agency when they went through their branding process, and when we start working together one of the first things I’ll ask is, “Do you have any brand guidelines?” This sacred document is then passed on, usually in .pdf or .ppt format.

A good designer will use those brand guidelines as a reference to ensure fonts, colours, logos, etc. are used appropriately so the finished piece of creative looks like it belongs. A great designer will take those same company brand guidelines and build on them with new creative ideas, a fresh perspective and a new set of eyes.

The most important document your company owns? Not yet.

Your brand guidelines should be a living document. As a foundation for on-brand thinking and creative work, you should add to them. As new technologies and ways of communicating evolve, so should your guidelines. That PDF of logo applications, business card layouts and fonts should grow as your business grows.

Tone is important.

I work with copywriters whenever I can. If you’ve worked with me on a web project, then you know that dreaded “do you have content?” question will be asked at some point. I’m a big believer in using outside perspectives and sources to communicate with your audience. As designers, we need content before we can even begin to design. When it comes to the web, it can be challenging to design something that hits the right tone without stellar copy. Tone tends to develop when a company has been around for 10+ years; it’s a way of solidifying thought, ethos and branding across departments and client outreach. Great companies work with a copywriter from day one as part of their branding process. Tone is the shortcut to consistency and tone is an important part of branding your company.

The irony of the smaller company

A lot of start-ups and small companies don’t lean into their strengths – those being agility, focus and attention. Instead, they try to appear bigger than they are, often setting expectations they can’t meet.

Larger companies open up. They don’t obscure the size of their staff to seem bigger; they lean on them as experts. After all, your employees are your best assets. Larger companies do everything to present as human, friendly and approachable; they rely on tone of voice to remain relatable.

Using Brand Guidelines to Align Your Team

Good Brand Guidelines do more than just cover logos and colours. A marriage of graphic design and tone of voice, they help shape how everyone inside a company thinks and talks about the brand. When done right, they give staff the confidence to communicate consistently, whether that is posting on social media, writing a proposal, or answering a customer email. If the tone of voice and company values are clear in the guidelines, then every team member – not just marketing – can represent the brand properly. This kind of consistency builds trust both inside the company and with clients.

Brand Guidelines are also a great tool for bringing new people up to speed. They are just as useful for onboarding as they are for designers. When everyone understands the brand’s personality and purpose, people in customer service will sound like those in sales. Not because they are following a script, but because they understand what the brand stands for. When used like this, brand guidelines stop being a strict rulebook and become a shared language that connects teams and helps the whole company speak with one voice.

Contact Typeface today

Your Brand Guidelines shouldn’t be something you create once and forget. They are a living, breathing part of your company that grows and evolves as you do. Take time to revisit them regularly, involve your teams, and keep them relevant to how you communicate today. When brand guidelines inspire rather than restrict, they become a powerful tool that unites your people and amplifies your message.

When was the last time you looked at your Brand Guidelines? Are they just a set of rules, or are they a true reflection of who your company is and wants to be? If you haven’t updated them recently, maybe now is the perfect time to start. Contact Typeface today.

Great habits get into, Part 2: Building Branded Assets

Posted May 10, 2023 by admin

I don’t feel that I’m giving anything away for free here, there is a lot of information but as mentioned in the first part of this article; they’re not universal truths. See what’s easy to replicate for your business and start there. Once you have a process and it’s quick and easy to duplicate, move on to another set of assets and establish a new process. These things take time, so if you focus on what you’re good at then at some point your company will outgrow your skillset and that’s where a creative agency can step in.

Talking about the methods and practices behind building thoughtful and repeatable creative frameworks for business helps to demystify the creative process. It also highlights the amount of work needed and the expertise involved in crafting a coherent creative product while nurturing a human-focused, naturally creative business that’s built to adapt and communicate with its users.

Creating Branded Assets for the web

The types of assets we should create depend on the audience that we want to connect with. To make things easy for your users you need to consider their expectations and the ways they choose to interact with your content.

If you have a lot of mobile traffic and your main traffic sources are Facebook and Instagram then you should probably think about creating short, concise video content for your users. If your user base is coming from LinkedIn and has a healthy mix of desktop and mobile users then you can start to create pdf downloads and evergreen assets to encourage long term traffic.

There’s no instant way of building a set of branded assets. When done with consideration they can become an arsenal of ideas, templates and tools that your company will naturally build over time as you gain experiences and seek out new ways to connect with clients.

Time is time.

Your time has value, so it’s important to be economical with the branded assets you do create at the beginning. Time spent on a pitch deck template that can be repurposed in to an ebook template for example, is time well spent. Not considering how you’d like your future eBooks and content to look and feel without first setting up a nice template as a foundation is a good way to turn something enjoyable in to a chore.

And it should be enjoyable.

Writing about your company, and what you do should be an enjoyable process. Removing friction as best you can and allowing yourself to get ideas out quickly will reflect in your writing and your tone.

‘Published’ doesn’t mean final.

We aren’t printing anything here. The great benefit of digital over physical media lies in the cost associated with adjusting and tweaking the message.

Adjusting your digital message allows you to refine and target. The knock-on effect is that as you refine, Google will take notice.

Keep your online resources relevant and evergreen.

This article is an example of Evergreen content, once I’ve set it live I’ll work on it for a week; I’ll probably come back and tidy it up along with the first article once the third one in the series has been posted.

The overall, functional, goal of these articles is to gain as much search traffic as possible while staying relevant and on brand but the reality of a blog format means that I’m speaking to one person at a time. Having a robust articles template that’s geared to that type of presentation is helpful for me to get my ideas out quickly, and then come back to tweak at a later date.

I’ve done the same with the case studies that appear thruought the Typeface website. I have a set of Photoshop templates ready to drop screenshots in to and a custom post type in WordPress that uses its own template with image upload fields and the option to add in extra modules below the content, so rolling out a new case study is a painless 15 minute process.

So what’s next?

In the next article, I’ll explain best practices for asset creation, as well as what to focus on creating and the tools you’ll need – both free and paid – to get started.

A new website and brand for Ital Transport

Posted May 13, 2022 by admin

Over the past couple of months Typeface has been working with UK hauliers Ital Transport to create a confident new brand and an easy-to-use new website to sit alongside sister company Ital Logistics.

The Ital Logistics website benefits from 20 years of tweaking, learning and refinement, but that couldn’t be the case here. Typeface needed to produce something distinct from the Ital Logistics brand while retaining that bold, confident and easy to use mentality.

A confident new brand

As a graphic designer working in an increasingly digital world, It’s always nice to see creative output applied to physical products. As well as the standard business cards and letterheads that every new brand wants; the Ital Transport brand has been applied to clothing, uniforms and the companies fleet of vehicles. This means Ital Transport looks established, coherent and confident from day one.

Keep an eye out for Ital Transport’s trailers the next time you’re on the motorway.

Check out Ital Transport website here

Image taken by Paul Adams

Liveries?

Yes actually. If you happen to own a fleet of trucks and you’re looking for curtain or livery design; you should contact Typeface today.

Year five

Posted February 5, 2022 by admin

I have a draft post from this time last year, which I didn’t have time to finish. Truth be told; I started writing this one in December and its now February. I’ve set this post live, so I can work on it over the next couple of weeks. There’s lots of new work to talk through so check back as new case studies and updates are posted.

How are we celebrating year five?

First of all, a new website. There are a few elements hidden in the CSS for tweaking later. Like all good websites, the Typeface website is always in a state of growth. This visual and structural refresh allows me to put client work front and centre, and like a good spring clean it lays the groundwork for focus and fresh thinking.

Bonafide

Now in its 5th year, the Typeface – sorry Typeface® – logo is celebrating by sporting a shiny new registered trademark. It’s a process I’ve taken clients through in the past and while it can take a few months for a mark to be approved, it’s not a very complex process. Contact Typeface if you need help registering your brand.

New Clients

This year, Typeface has been lucky to work with several new clients on some great creative projects, including:

A new website for legendary London venue The Fighting Cocks, complete with gig and comedy listings.
A micro site and event management system for Together With Refugees.
A new website and a refined brand for Streamline Search with the ability to post and apply for job vacancies.
A new brand and micro site for Famasa Property.
And much, much more

There’s lots of new work to talk through so check back as new case studies and updates are added throughout February.

From Sketchbook to Brand

Posted October 16, 2020 by admin

Typeface has been working with restaurant upstart Billy’s Burgers and Shakes since February. With a diner in Manchester and a larger restaurant opening in Bradford, there’s been lots of room for creative projects which have come together to create a solid, fun brand.

The new retro

Fashion moves in circles, so instead of looking directly to the 50s/60s for influence; Typeface has taken its inspiration from the 90s interpretation of 60s retro. After all, we’re as far away from the 90s as the 90s was from the 60s.

Developing the brand

Once the flow and shape of the letters was decided, they were redrawn in Illustrator and built in to a coherent icon. Because the logo is such a complex shape, Typeface created four variants ranging in simplicity.

Beyond the logo

Typeface created two custom 8x3ft wallpapers to dress a dividing wall in the new Bradford restaurant. The brief was to use modern, recognisable comic book characters, and to create something a little fun.

To emulate that 90s comic book style, pannels were drawn in pen and ink, scanned in and then vectorised and coloured. Very little work was done to clean up the images themselves to keep the hand drawn look.

Over the last 6 months, Typeface has created signage, posters, bags, window graphics and wallpapers. If you want to see the progress on the Bradford store, follow Billys Burgers and Shakes on Instagram.

Ital Logistics Celebrates 20 years with a new website

Posted August 12, 2020 by admin

V6.0

The new Ital Logistics website is a landmark project for me; while Typeface is about to celebrate its third year in December, the original Ital Logistics website was my first professional project back in 2000. I’ve been designing and developing their web presence ever since.

Currently in its sixth iteration, ital-logistics.com has always aimed to be as informative as possible. Now the company enters its 20th year with a mature, informed online presence that reflects internal development, roots and confidence.

The choice to put staff front and centre is something I’ve been eager for, as it adds a level of professionalism and personality which has allowed me to be as minimal and clean as possible with design choices without creating a clinical experience.

Interesting times

Over the years as the company has grown, it became more apparent to me that the quality of the company and service had sidestepped and moved past the message and tone projected by the website. In order to realign, we needed to open up Ital Logistics, from the warehouse to the office; and to show as many faces as possible and answer as many questions as we could.

Having the opportunity to grow as a designer while a company like Ital Logistics grows in both scope and reach is quite unique. We both started at a special time where businesses were still trying to figure out how to use the internet. We’ve tried a lot and I’ve learned a lot with the Ital website, and I see this current version as the next stage in one 20-year-long project.

A companies biggest asset is its employees and when your company is made up of people with over a decade’s experience working with you, you need to let your clients know who they are. As much as it is a celebration of 20 years in business, this new website is also a celebration of the Ital logistics team.

Visit ital-logistics.com

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