Typeface and Face Equality

2 minutes read

I wrote a manifesto of sorts when I was setting up Typeface. It helped me to get my thoughts down and clarify my goals for the business. It’s important to make notes, it’s easy to be idealistic when you’re working things out but much less so five years on. It’s also easy to be idealistic […]

Posted by Pete Morley

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I wrote a manifesto of sorts when I was setting up Typeface. It helped me to get my thoughts down and clarify my goals for the business. It’s important to make notes, it’s easy to be idealistic when you’re working things out but much less so five years on. It’s also easy to be idealistic when you’re working for somebody else, and they’re dealing with payroll each month.

One of those early goals was to nurture a significant percentage of charity based clients. These could be NGOs, registered charities, or community projects.

I’ve been lucky to work with some great charities over the past five years; including Face Equality International, the Brooke, Freedom From Torture and CIMSPA.

Because work has been consistent and happy clients retained, Typeface can offer a reduced rate for great causes.

As a client, when you choose to work with Typeface you allow me to offer the same level of support, structure, care and attention to detail a corporate client would expect, that charitable causes otherwise wouldn’t have access to.

House charity

Now that Typeface is able to support a house charity, I’m proud to welcome Face Equality International as the first. Working with charitable organisations like FEI has always been a goal, and I’m pleased that Typeface can continue to support FEI without diverting budget away from important projects and outreach.

Face Equality and Typeface

FEI was formed in 2018 by Dr James Partridge OBE. The Alliance was formed to mobilise the many groups and organisations, big and small, national and international, which support and represent people with facial differences and disfigurements, and to to create that critical mass and solidarity needed to gain global attention for the campaign for face equality

Designed and built by Typeface in 2021, the FEI website is a hub of information, content, news and resources.

You can visit Face Equality International, show your support by signing the pledge, check out the extensive education hub or donate here.

It is an absolute pleasure to work with Pete from Typeface. Pete is superb at his job, he doesn’t just listen, he pays attention (there is a big difference) and does what he says he will do. He has understood what has been needed from day one and continues to enhance the whole experience day by day.

He has an attention to detail which is greatly appreciated as he has created an online experience which is the vision I had and a true reflection of the store, from being slick to fresh, from professional and completely different from your regular vape shop experience.

One of the most important things for me as a small business owner going through unprecedented times, is his compassion and true understanding of this being a very real situation. Having an online presence is what can make the difference and accommodate the new business model that Let’s Vape has had to adopt.

Mo Azam, CEO, Let’s Vape Group, Famasa Property

Typeface. Creative Business.

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