Branding and logo design from Typeface
Typeface is a brand-led creative agency. This means that the approach at Typeface aims to keep focus on the overall feel, message and tone of the client offering. Each piece of creative, whether it’s a logo, website or a brochure should feel on brand.
Typeface will take you through a creative process that combines classic techniques with digital perfection. Typeface involves clients in the creative process because it doesn’t have to be dressed up, it’s already exciting.
Branding beyond the screen
Vintners Lanes is an award-winning boutique bowling alley in Greenwich, developed around the character of its historic setting. Typeface created a hand-drawn identity influenced by traditional signwriting, canal boat lettering and Victorian advertising.
The brand extends throughout the venue, appearing across signage, menus, staff uniforms, screens, printed material and the Vintners Lanes website. Each application contributes to a consistent visual language, connecting the physical space with its public identity.
Read about Vintners Lanes on the Typeface design blog.
Image: Vintners Lanes, boutique bowling alley in Greenwich
Branding that gives a business its character
Good branding gives a business a clear and recognisable identity. It communicates purpose, values and position before a conversation has begun. Consistent use of colour, typography, imagery and language builds familiarity. Familiarity encourages recognition, and recognition supports trust.
Typeface develops brands as complete visual systems. Client conversations, research and creative exploration provide a framework for informed design decisions. The resulting identity is distinctive, coherent and practical, with the flexibility to work across websites, printed material, signage and campaigns.
With more than 20 years of design experience, Typeface understands how brands are developed, applied and maintained. The aim is to create a visual identity that feels appropriate from the outset and continues to serve the business as it grows.
From initial idea to established brand
Typeface develops considered brand identities with the structure and flexibility needed for practical use. Each project is built through research, conversation and a clear creative process, resulting in a brand that represents the business accurately and communicates with confidence.
Planning a new brand or reviewing an existing identity? Contact Typeface to discuss the project.
Speak to Typeface today.
Image: HiveMCR, The North's favourite SEO festival
Branding and logo design FAQs
What is the difference between a logo and a brand identity?
A logo identifies your business. A brand identity establishes how it presents itself through colour, typography, imagery and other visual elements. Having a consistent approach to these gives you a foundation for everything from your website to packaging, signage and printed material.
What does a branding project include?
The scope depends on what your business needs. A project can include logo design, colour and typography choices, brand guidelines and designs for specific applications. Identifying where the identity will be used helps establish the deliverables and budget at the outset.
How much does branding cost?
Cost depends on the research, design development and range of materials involved. Developing a logo for a new business has a different scope from introducing an identity across an established organisation. An outline of your requirements, priorities and budget provides a useful starting point for discussing the work.
Can you refresh our existing branding?
Yes. An existing identity may have recognisable elements worth retaining. Reviewing how it looks, where it is used and what has changed within the business helps establish the extent of the work. A refresh can preserve that familiarity while improving consistency and practical use.
How involved will I be in the design process?
Typeface involves clients throughout the creative process. Your knowledge of the business, its customers and its ambitions informs the brief. Design discussions and feedback then help develop the identity, with decisions considered against the objectives agreed at the beginning.
How long does a branding project take?
Timing depends on the scope of the identity and the materials needed for launch. Research, concept development, feedback and artwork preparation all need space within the schedule. If the project is tied to an opening, event or product launch, include that date in your initial enquiry.
What logo files and brand guidelines will I need?
Most businesses need logo files suitable for both print and digital use, including scalable vector artwork and versions for different backgrounds. Brand guidelines document how the identity should be applied. The file formats and level of guidance should reflect who will use the brand and the materials they need to produce.
Can you apply the branding to our website and printed materials?
Yes. Typeface works across branding, website design and print, allowing the identity to develop consistently across different applications. Websites, stationery, brochures, packaging and signage can be considered within the project scope, according to what the business needs.
What do you need from me to get started?
A useful starting point is an outline of your business, its audience and the reasons for commissioning the work. Share any existing branding, the materials you need and an indication of budget and timing. You do not need to arrive with a design solution; the initial conversations help establish the brief.
Typeface.
Creative Business.
Looking for a creative
partner for your business?
Contact Typeface today.
Call (+44) 0161 70 60 417
or email hello@typeface.agency
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