PR Agency One
A brand new website and a refined brand direction for Manchester PR agency, PR Agency One. The brief? To refresh the PR Agency One brand and to bring the website up-to-date with a fresh design and build; keeping and refining 10 years of PRAO’s extensive content and SEO.
PR Agency One, an award-winning UK PR agency and PR consultancy based in Manchester, approached Typeface for a brand refresh and a new website. Keeping the old content and URL structure was a must and so Typeface created a brand new WordPress theme that allows pages to use older content areas separately from the new flexible page builder. Once a page is updated with the new content modules, layouts and formatting adapt seamlessly, allowing the team to update pages and bring content in line with the new site structure in an organic way. Visit the PR Agency One website here.
The Brand
Typeface has refined the PRAO brand, creating a suite of documents and templates. All wrapped up in an extensive set of brand guidelines. As well as logo, colour palette and font refinements, Typeface has created a set of sub brands and palettes to showcase PRAO’s specialised service offerings.
The Website
A fast, responsive, and informative website that takes a decades worth of content and presents it in an easy to navigate, easy to understand way. With various contact points for potential clients. A robust and easy to use back end means that PR Agency One’s staff can continue to add and tweak content, build custom pages and react to an ever-changing, fast-paced industry.
The resulting creative
Typeface has produced a host of supporting creative to complement the new PRAO brand. From brand collateral to pitch decks and social media templates, everything carefully created for ease-of-use and brand consistency. Allowing PRAO’s in-house creatives to create engaging, exciting content in a fraction of the time and with consistency as a cornerstone.
