Introduction to Art versus Design

2 minutes read

Are art and design interchangeable? Where is the overlap?

Posted by Pete Morley

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Are art and design interchangeable? Where is the overlap?

It’s fun to generalise.

Effective design is about communicating a message. To do that, we need three things. Firstly, to define the audience, their culture and their tone. We need to define and simplify the message, where does the client fit in to the wider cultural landscape, what value does the client add? We need to identify the client’s needs and set clear goals; from increased web traffic, higher sales or a heightened brand awareness.

A well designed piece of creative doesn’t have to be aesthetically pleasing to be effective. It probably shouldn’t follow trends. It should be aware of its audience and their needs, and it probably shouldn’t pose more questions than it answers.

Art doesn’t need to be aesthetically pleasing either. It doesn’t really need to be anything. It doesn’t have to evoke feeling or meaning because it can lean on it’s audience to answer questions based on their own personal experience. It can open the artist up to an audience because it’s allowed to be vulnerable. Art is allowed to be difficult to understand and it’s allowed to rely on the work, cultural touchstones and questions asked by previous artists.

2017 marked 100 years since Duchamp posed the question “what is art?”, and for 100 years artists have been trying to answer his question in their own way. In contrast, Typeface muse Paul Rand embraced simplicity, utilitarianism and symbolism to make the statement “this is design”.

Art asks questions, while Design answers questions, but where is the overlap? What do you get when you take the brutal simplicity of a urinal and compare what came after it with the constrained Godfather of modern graphic design?

You get Andy Warhol. Warhol is where things start to get complicated and that’s why he’s exciting. Over the next few months, Typeface will try to explore this intertwined world of art and design; touching on some of the influencers who have sculpted the thought and ethos behind the creative process and method behind Typeface as both a commercial product and as a creative agency.

 

Pete, and Typeface are by far the best brand and design outfit I have ever worked with. Over the last 12 years in Digital Marketing, and running a web development business, I’ve met and worked with a lot of people who claim to offer what Pete does. They woefully underdeliver in comparison to what I’ve seen with Pete. 

It’s no overstatement to say that he is THE ONLY designer I ever work with on any and all projects for myself or my clients. If you’re looking for someone who really understands design and has the commercial nouse to be able to tie a business needs into the end results. Pete is the person for the job. 

Chris Simmance, Digital Agency Coach

Typeface. Creative Business.

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